The legendary Air Jordan I is a shoe that revolutionized the way that shoes are marketed. The Air Jordan I led to the creation of one of the most recognizable logos in the world, the Jordan Brand. Today, the time-standing shoe is deciding to get a little bit of a makeover. The Air Jordan I will take a more “green” initiative to continue the development of Jordan Brand into a more eco-friendly company.
The Jordan Brand is striving to create a more eco-friendly shoe by developing shoes closer to retailers. Developing shoes so close to retailers will allow for gas emissions to be cut tremendously. The shoe will also be made from products that can be recyclable. All in all the product will ensure that the brand will become more green, but that does not mean that the shoe will look or feel any different. The Air Jordan I’s will still feature the iconic symbols that made the shoe so popular in the first place. The only difference is on what’s inside the shoe and the transportation of the shoe.
Air Jordan I’s fans demand that the shoe stay the way that the shoe has always looked. Those fans will be happy to know that the shoe will look the same, but more color combinations will be added to the green initiative as well. There are a plethora of color combinations that can be found on the website.
Air Jordan I will forever keep the customer in mind when creating Jordan Brand Shoes. The customer has allowed on sustained success for decades. We would like to continue to deliver those same results for the fans that have stuck with us. New fans are also welcome to jump on with Jordan Brand Shoes. Ensuring the happiness of the consumer, and now environment, are the main goals of the Jordan Brand.