NutriTech is the newest health-tech company on the block and they’re taking the market by storm. Their first product, the BalanceBottle, made its debut in all Iowa Hy-Vee stores in collaboration with Mark Wahlberg’s protein line. It is now on the shelves of all Hy-Vee locations and Complete Nutrition locations as well as the Wheatsfield Co-op in Ames.
Jillian McKee, Lauren Vespa and Alexis Koedam founded the company and now serve as the CPO, CMO and CEO of NutriTech. The three met in an entrepreneurship class during their junior year at Iowa State University. The concept of NutriTech and the BalanceBottle started out as a project for their entrepreneurship class, but the potential of the company and product was brought to their attention by their professor.
The trio then teamed up with three engineers to create a prototype of the BalanceBottle and launched their official website. Mere months later, they appeared on Shark Tank, a popular television series on ABC where budding entrepreneurs get the opportunity to make their dreams a reality.
Kevin O’Leary, one of the show’s ‘sharks,’ saw great potential in the young group’s ideas and decided to take the plunge. NutriTech was then officially founded and the BalanceBottle made its debut.
The company is set to have a series of new products launch the Summer of 2018. Stay tuned, this company looks like it has a bright future!